All is fair in love and war

It doesn’t always seem fair to be fair.

The fairer your skin the more accelerated your signs of ageing are likely to be. The lighter the skin, the more susceptible it is to sun damage and skin cancers, the number one cause of ageing. UV rays break down collagen, causing wrinkles that can start appearing in your 20s.So your number one top tip is to wear a broad-spectrum protection 365 days of the year.

Pale skin can be prone to redness, it is more pronounced on a porcelain type of skin than a darker one. Apply the Redness Relief Calming Cream before your moisturiser, to help nourish, soothe, comfort and reduce a flushed red appearance.

Besides the usual health risks (lung cancer to name but one), smoking throws the ageing process into overdrive, resulting in more wrinkles and sagging of faces.

On the bright side your relative lack of pigmentation means you have a good chance of achieving a uniform complexion. You can generally be more aggressive with treatments as you are less at risk of post-inflammatory pigmentation (discolouration triggered by inflammation or wounds). Even when your coloration is slightly off in places (from sun exposure, a breakout, or scratch), getting back to normal is relatively easy.

The middle ground

Medium skin tones, such as East Asian, Latin, Mediterranean, or Middle Eastern, are generally quite lucky when it comes to skin problems. You could say they have been given the gift of good genes.

Medium toned skin usually has a denser collagen structure; this means skin is often problem-free. It is less prone to acne, dryness or fine wrinkles.

However, the number one big bad for medium skin tones is melasma. Melasma is a common skin condition of adults, in which light to dark brown pigmentation develops, mainly on the forehead, cheeks, nose and top lip. A gentle skin peel, IPL or fraxel treatment can help.

Having more melanin-rich skin does give you some natural UV protection, but it is not enough to ditch the SPF. Especially if you want to prevent pigmentation, however premature aging shouldn’t be a huge concern.

Thicker skin contains more oil glands and hair follicles, your skin may have enlarged pores, e.g. cheeks, forehead, nose and chin, and be prone to breakouts. If your skin is especially oily use a small amount of our Sebum Control Cleanser, on a cotton pad, and wipe the cleanser over oily areas. This will help deeply cleanse and refine pores without stripping skin of vital moisture.

Unsightly dark circles may be the bane of your life. They’re often inherited and are caused either by high pigment levels or micro blood vessels that have enlarged. Try layering the Super Light Skin Tone Perfector Cream and the Dark Circles Correcting Cream for the ultimate lightening treatment. A good eight hours sleep a night will help keep the dark circles at bay.

Dark horse

Go ahead and smile, you can even laugh, wink and squint if you wish. Darker skins are lucky: they get fewer wrinkles.

Higher levels of melanin pigmentation offer superior UV protection and delayed signs of ageing. Darker skin has an inbuilt SPF of between 5-8, compared to fair skin’s SPF2 to 3. You could remain line-free until your fifties or beyond.

But it isn’t all rosy. Darker skin experiences ageing with volume loss and dark patches. Skin can suffer from sagging, particularly hollowing under the eyes and prominence of nasolabial folds, otherwise known as your ‘smile lines’.

Collagen-plumping creams can help. The latest generation peptides and humectants in our Secret is Out Lifting Cream SPF15 returns vital moisture to the skin and encourages the skin’s natural collagen production. With time, the skin recovers its supple and elastic qualities.

Post-inflammatory pigmentation and scarring can also be a big problem, so be careful not to overdo it when trying new products. Apply your SPF15 daily to prevent those dark patches.